Time to turn on the money tap

Wouldn't you love to have sales rolling in with no work?

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Mastering AI Team
October 17, 2024

In partnership with

Welcome to your latest weekly edition of Mastering AI - the only resource you need to discover everything AI can be doing for you and your business.

There’s a bit of a theme running throughout today’s prompt and tools - one without which no business can function:

Gathering leads and driving sales. Turning on that money tap…

However, as we shouldn’t neglect the underlying machinery that runs your business, we’ve included something else for you as well: a special tool that enhances one of the most widely used suites of business programs.

You won’t want to miss this!

Highlights

  • ✒️ A prompt to address an overlooked aspect of email marketing

  • 🛠️ MS Office meets AI

  • 🛠️ Superpowered lead research

  • 🛠️ AI does the selling

  • 🛠️ Boost your paid advertising results

  • 📰 The TLDR of AI News

Prompt Mastery

Last week, we began looking at email marketing. By using our carefully constructed prompt, we showed you how to craft enticing, eye-catching subject lines that boost the open rates of your emails.

The next step from the subject line is one of the most overlooked yet also one of the most valuable in email marketing: the preview line.

Whenever you send an email, most email clients make the first line of your email visible to the recipient before they open the email.

That first line is the preview line.

(Some email marketing software providers allow you to populate a dedicated preview line field independently of your email body.)

As your recipient can read it without opening the email, revealing too much in the preview line can deflate the anticipation and excitement you build with your subject line.

As such, you need to treat the preview line as an extension to your subject line - i.e. it must continue to arouse the interest of the recipient enough so that they open the email.

The following prompt is one you can use to craft one or more preview lines to complement a subject line you already have.

Simply insert your specific information where indicated before copying and pasting the completed prompt into your chosen AI model. 

Your role is to act as an expert copywriter of persuasive emails. I've got my reader's attention with the email subject line "[your email subject line]." It’s going to be sent to my target audience, which is [describe target audience]. I want you to suggest some powerful preview lines that complement this subject line. You should assume that any preview line is visible to a recipient before they open the email. As such, each option should continue to galvanize their interest, set up the story/information, and compel them even further to open and read the email.

New Tools

Rather than just letting you know the latest tools, we give you ideas on how they can be used in your existing or future business.

Half the battle to mastering AI is knowing what is possible. This week, the tools allow you to:

  • Take MS Office to the next level

  • Master lead research in a few clicks

  • Drive sales on autopilot

  • Enhance the effectiveness of your ad spend

AI overhaul for MS Office

  • Boost efficiency with AI enhancements to MS Office tools

  • Free, unlimited access to Word, Excel, and PowerPoint

  • Multi-user collaboration

  • Suitable for any business looking to take MS Office to the next level

Lead research in an instant

  • Enrich your B2B lead databases using AI agents and 100+ tools

  • Save thousands of hours on lead research

  • Simple chat interface for ease of use

  • Ideal for businesses looking to save time and money on B2B data enrichment

Leads and sales on autopilot

  • Sources, researches, and prepares communications to leads and prospects

  • Automates dull, repetitive and time-consuming tasks

  • Complete end-to-end lead generation solution

  • Perfect for businesses looking to streamline lead acquisition and sales

Turbocharge your Google ads

  • Selects the best keywords for your product or service

  • Crafts highly targeted ads in seconds

  • Maximize your return on ad spend

  • Low cost, monthly subscription

  • Suitable for both established and existing businesses

Proxy, the AI Agent for Everyday Life

Imagine if you had a digital clone to do your tasks for you. Well, meet Proxy…

Last week, Convergence, the London based AI start-up revealed Proxy to the world, the first general AI Agent.

Users are asking things like “Book my trip to Paris and find a restaurant suitable for an interview” or “Order a grocery delivery for me with a custom weekly meal plan”.

You can train it how you choose, so all Proxy’s are different, and personalised to how you teach it. The more you teach it, the more it learns about your personal work flows and begins to automate them.

The TLDR of AI News

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