How to Build Your Online Presence

Author

Mastering AI Team
August 08, 2024

It’s another week already, but the world of AI is never still!

In addition to delivering the latest news and updates, you may notice a theme for this week’s edition:

You!

That’s right - our new prompt, together with two of our carefully selected tools, are all about putting you at the front of your business - as a leader, manager, and brand ambassador.

Highlights

  • ✒️ A prompt to establish an influential online presence

  • 🛠️ Consumer footfall analyzer

  • 🛠️ AI co-pilot for team management

  • 🛠️ Online AI spokesperson

  • 🛠️ Your interactive AI clone

  • 📰 The TLDR of AI News

Prompt Mastery

The internet is a sea of activity with an abundance of information, entertainment, and offers vying for the user’s attention each waking minute of the day.

Cutting through this noise is vital if you are to achieve your business goals online.

The following, comprehensive prompt will help you establish a strong online presence - one that may prove especially beneficial if you are:

  • Looking to develop a unique brand identity around yourself

  • Happy to personally represent your business publicly

Simply provide the specific information requested before pasting the completed prompt into your preferred AI model. 

You will act as an expert adviser to a businessperson looking to establish an influential online presence. With the information I provide, give me comprehensive answers to each of the questions below. 

FIRST: I describe myself as a [your professional role] and I help [specific target audience] achieve [main outcomes you help your audience achieve.] What are the key elements that define my personal brand and make me unique?

SECOND: Throughout my business journey I have faced these challenges [summarize any challenges you have overcome.] Given this information, what is the compelling story behind my personal brand? How can I craft a brand narrative that engages and resonates with my target audience?

THIRD: Which online platforms are most relevant to my personal brand and target audience? Recommend in order of where my target audience are most likely to be. How can I establish a strong online presence on these platforms?

FOURTH: What valuable content can I curate and share with my audience to establish myself as an expert in my field? How can I consistently provide value and showcase my expertise?

FIFTH: Using [the main social media platform you’ll focus on], how can I actively engage with my audience to foster meaningful connections? What specific strategies can I use to encourage interaction and conversation? Create an action plan of 3 things I should do every day.

SIXTH: How can I develop a visual brand identity that aligns with my personal brand? What elements and design choices can I use to create a cohesive and memorable image?

SEVENTH: How can I monitor and assess the perception of my personal brand online? What steps can I take to enhance and adapt my brand as needed?

New Tools

Rather than just letting you know the latest tools, we give you ideas on how they can be used in your existing or future business.

Half the battle to mastering AI is knowing what is possible. This week, the tools allow you to:

  • Gather detailed information on consumer footfall

  • Assist you in conducting and managing your team 1-on-1s

  • Deploy a special bot to act as your online spokesperson

  • Produce an engaging, interactive clone of yourself

Where are customers going?

  • Detailed information on consumer foot-traffic

  • Search by state, county, city, or zip code

  • Gather insights into brand market share over time

  • Macro understanding of industries locally and nationwide

  • Ideal for content creation around popular brands, locations, and industries

1-on-1s co-pilot for caring managers

  • Generate suggested agenda topics for 1-to-1 colleague meetings

  • Text-to-voice feature adds updates

  • Manage in a single feed

  • Oversee your team's development, careers, and aspirations

  • Suitable for businesses looking to maintain a motivated team

AI agent handles your queries

  • Special bot acts as your online spokesperson

  • Generates accurate, objective answers from your information

  • Offer convenient and efficient FAQ services.

  • Discover what prospects, customers, and potential partners are asking

  • Free to use

  • Ideal for any business looking for efficient management of queries

Your interactive AI clone

  • AI persona engages your prospects and leads while collecting data

  • Offers a personalized, interactive experience trained by your unique content

  • Option to charge for access

  • Forward-thinking alternative to lead magnets, webinars, giveaways and chatbots.

The fastest way to build AI apps

  • Writer Framework: build Python apps with drag-and-drop UI

  • API and SDKs to integrate into your codebase

  • Intuitive no-code tools for business users

The TLDR of AI News

Mastering AI is brought to you by our book How To Start Any Business With AI

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